We began Moogis three years ago as a purely subscription web site. We felt that there were enough people who shared our vision of a community-based, music-oriented web site that could, at the very least, pay for itself with subscriptions and not have to cover the site with advertising. After three years of giving it everything we have, we've come to the realization that we were wrong. The first year, 2009, even with the Allman Brother's 40th anniversary and 67 very special guests, we lost several hundred thousand dollars. In 2010, we took much greater control, learned a great deal from the 2009 Beacon run and actually made a very small profit  (in the range of $500) from The United Palace run. We, then, took Moogis to the Wanee Festival and lost money  again, though not nearly as much as 2009.

2011 looked very promising. We tied up with MSG and received a great deal of marketing from them, something we did not have the budget for during the preceding two years. Although the MSG promotions drove a very large number of people to the Moogis site, very few subscribed and we wound up finishing The Beacon run unable to cover our costs. We are still in debt and it will take another round of investments to pay for The Beacon costs.

Before we left New York, we did have talks with a sponsor that seemed committed to adding their name to the Wanee Festival. They assured us that they would pay enough for that sponsorship for us to cover our losses from The Beacon and have plenty left to do both stages at Wanee. I know that many of you have asked why we waited so long to inform you that we would not be web casting Wanee. The simple answer is that it was only three days before Wanee was to begin that we finally got a definite “no” from  that sponsor. We were all sure that, as in years past, all would work out at the last minute. As you all are aware, it didn't.

We have given the "subscription only" model three years to gain traction. We have finally realized that if Moogis is to survive we must work on reconfiguring the model and that is what we are doing. We feel that we now can deliver the finest quality video and audio at the lowest cost available. We are in the process of taking this ability and adjusting the model to, finally, get it up and running and never have to go through anything like this again.

For all of you that have stuck with us through all of our growing pains, THANK YOU!!!!. We are not going away. We are confident that Moogis is a model that will soar in the current market. We intend to be flying as soon as possible. Please stay tuned.

Butch